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Hetchins Coffee & Records Presents Explore Jingumae # 1


Welcome to Explore Jingumae

Each week, Hetchins Coffee and Records select a shop, also located the Jingumae neighbourhood of Tokyo to share with the world via our website.

Over time, we hope to build up an extensive guide to help people visiting Jingumae find something they might not have otherwise found and to go someway to expressing what makes this part of Tokyo so unique.

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Mishka NYC is a streetwear company and record label based in New York City. It was established in 2003 and opened its Tokyo store in March 2010. Featuring bright colors and grotesque but playful cartoon imagery, the brand designs t-shirts, hats, sweaters, and accessories. Mishka NYC’s most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear.

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From Their Website

МИШКА—born in Brooklyn, raised in Hell—has been a streetwear fixture since 2003. Founded by Mikhail Bortnik and Greg Rivera, МИШКА began as a company that made cool t-shirts. It has since grown into a lifestyle brand that has created its own culture. МИШКА has crafted a distinct world for itself and its legion of Death Adders. The brand can trace its roots back to New York City’s “fertile crescent” of Hip-Hop, Street-art and Punk. The “do it yourself” ethics of 1980s New York City is the heart that beats at the center of МИШКА. Graphic images range from staggeringly unique and original kaleidoscopic fever dreams, to tongue-in-cheek flips of established logos and images. МИШКА also offers a Cut and Sew line that boasts slim fits and custom sizing. The cuts of garments range from traditional silhouettes to unexpected—and strangely sophisticated—pieces that push the limits of what is considered "normal." The fabrics used are engineered to provide maximum comfort and mobility for today’s active culture.

МИШКА has grown into an internationally renowned brand with a presence in four continents. Its rebellious and individualistic nature has appealed to people of various cultures, and it continues to find homes in new and exciting regions. МИШКА now has stores in Brooklyn, Los Angeles, San Francisco and Tokyo. МИШКА also has 13 distributors worldwide: U.K., Australia, Italy, France, Germany, Russia, Sweden, Switzerland, Norway/Finland/Denmark, Taiwan/Singapore, Korea, Japan and China.

МИШКА’s universe is open and inclusive. МИШКА celebrates the strangeness of the world and bucks the exclusionary measures that have plagued anything labeled as "cool." Anybody who has a passion for the unusual, divergent and strange can find a connection to МИШКА and its culture. МИШКА is Engineered to Destroy everything boring and the mundane. Join the movement and reject normalcy. And as always, Death Adders... Keep Watch!


A look inside the store



11:00 - 20:00 Everyday

3 Chome-28-5 Jingumae, Shibuya, Tokyo 150-0001


Come and see Ryo at Mishka for all your eyeball needs!

Mishka Website